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Iris Apfel x H&M

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  Iris Apfel doesn’t want you to dress like she does. At 100, she’s still embracing uniqueness, wearing what makes her happy and encouraging everyone else to do the same. “I think part of the problem with the way people dress nowadays is that it’s too generic,” says Iris. “Everyone looks the same, they wear the same things. They wear what’s in fashion, what’s trendy, what they’re being told to wear. That’s terribly dull. I want to see personality.” And what’s the best way to reveal your personal style, à la Iris? Be curious, have fun, explore yourself. Wear clothes because you love them, pick out accessories because they make you smile, slip on the shoes that give you joy. Your style is an ever-evolving expression of your truest self, and each piece you own holds the magic of your experiences, adventures and memories. “It's not about what or who you wear but how you feel when wearing something,” confirms Iris. “Style is about self-expression and, above all, attitude.” The Iris Apfe...
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Change is needed

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  Change is at our core. And now it’s time to change fashion. A promise to ourselves Let’s face it. While we love fashion, it has a huge impact on the environment. The industry has to change and someone has to take the lead.  So, let’s make that us.  Let’s see how much more efficiently we can collect and recycle unwanted clothes on a global scale.  Let’s find out how little waste we can create.  Let’s remove all unnecessary plastic. Let’s take away any hazardous chemicals. Let’s accelerate innovation of sustainable materials.  Let’s not settle with being one of the largest buyers of organic cotton in the world, let’s make sure all our cotton is kinder to the planet.  Let’s take care of our fashion favourites by repairing and remaking.  Let’s close the loop on fashion.  Let’s keep working for fair jobs and push the boundaries on transparency in the fashion world.  Also, let’s do what we can so that future world shapers feel good about the...
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H&M Home

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India Mahdavi x H&M HOME: One colour is never enough She’s known for her playful palettes and her impeccable style. The H&M HOME designer collab 2022 brings the colourful world of India Mahdavi — acclaimed interior designer and architect — into your everyday life. For India Mahdavi, colour is a language. Her very own language. Over the last 20 years, she has created an extensive collection of incredible interiors (you’ve probably seen her work in some of the most Instagrammed restaurants and boutiques of London, Paris and Tokyo). Now, the signature style of India Mahdavi’s design will move into your home. “With this collection, H&M HOME has offered me the opportunity to spread a joyful palette of colours on an international scale”, says India Mahdavi. The collection focuses on artisanal knowledge and high-quality materials. The beautiful, crafted ceramics — patterned vases and tableware in vivid colourways — are all produced in Europe. For the soft pieces of the collection ...
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H&M x Sabyasachi

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Sabyasachi, hailing from Kolkata, launched his eponymous label in the summer of 1999. Twenty years later he has grown the company to encompass couture, ready-to-wear, fine jewellery and accessories. The designer has five flagship stores across India and has also founded Sabyasachi Art Foundation, a tribute to his artist mother. “At H&M, we are thrilled to announce our collaboration with iconic designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles — a language so stunning that it permanently altered the fashion and design landscape of the country,”  says Ella Soccorsi, Concept Designer at Collaborations & Special Collections, H&M. The Sabyasachi x H&M collection will offer a complete wardrobe for both ladies and men, including accessories, and will be available at Myntra.com, in selected stores and globally online. 
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H&M: Smiley world

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Did you know that the average adult smiles 20 times a day? And kids? They reach 400! This summer, SmileyWorld and H&M are putting all smiles in style with a collection made to make everyone feel good We’re sharing smiles around the world with the fun and positivity of the SmileyWorld x H&M kidswear collection. The summer collaboration features the instantly recognisable SmileyWorld icons printed onto a range of urban beach life-inspired clothes, shoes and accessories. Think skatepark influence, blurry tie-dye and happy multi-colours. There’s lots more to smile about when it comes to the collection. Celebrating their 50th anniversary, SmileyWorld icons feature on T-shirts, T-shirt dresses, sleeveless tops, sleeveless hoodies and a range of shorts, pool sliders, a cap, a bucket hat and socks. There’s also a beach towel, a bag and sunglasses for those gorgeous sunny days. With a colour palette of popping colours mixed with neutrals and muted cantaloupe, mint and pink, the magic of...
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